My Avenue 27

by Samira Orme

How to Build a Skin Care Routine

Having a great skin is the basis of any beautiful look .Great skin is not simply a matter of DNA — your daily habits and, in fact, have a big impact on what you see in the mirror. But depending on which product reviews you read or your friend recommends, there is a vast amount of opinions on everything from how to moisturize to how to protect yourself from UV rays. But what we have to remember, caring for your skin is simply personal. Here’s what you should keep in mind to sort through all that information.

Skin Care Tips Before You Start

Three Main Steps

  Think of your skin-care routine as consisting of three main steps:

  • Cleansing — Washing your face. 
  • Toning — Balancing the skin.
  • Moisturizing — Hydrating and softening the skin.

The goal of any skin-care routine is to adjust it to your c complexion so it’s functioning at its best, and also targets any areas you want to work on. “Beauty routines are an opportunity to notice changes within yourself,” says the San Francisco skin-care specialist Kristina Holey. As your skin needs shifts with age, so will your products.

Give it Time

The science behind skin-care products has come a long way but there’s still no such thing as an instant fix — you need time to reap the benefits. Results are only seen through consistent use- something to take a note of. Generally, aim to use a product over at least six weeks, once or twice daily, to notice a difference.  

Tip: With any skin-care product, apply in order of consistency — from thinnest to thickest. For example, cleanser, toner (if you use it), serum, and then moisturizer.

  1. Cleansing


Washing your face is the most basic and essential step of any routine. Our skin comes in contact with environmental pollutants, dirt and other factors each day that should be gently removed. Wash twice a day, morning and night, to avoid clogged pores, dullness and acne.

Find Your Facial Cleanser

The right formula cleanses your skin without stripping essential, healthy oils. Take it easy with exfoliating scrubs (use once a week) and avoid those with crushed walnut shells or abrasive ingredients.

For everyday cleansing, here’s what to look for:

I like changing my cleansing products every so often. So, my latest products are :
1. Cleansing Milk by SPC

 Rich cleansing fluid to perfectly purify all types of skin, even the most sensitive one. This divinely pro-comfort milk contains cleansing agents and humectants that act efficiently without harming the skin. It thoroughly removes make-up and impurities without altering the hydro-lipidic mantel, leaving the skin pleasantly refined, soft and velvety. Suitable for all skin types.

Application: Morning and evening, apply directly on skin of face and neck using light circular strokes or sweep over with a cotton pad.

I still like to wash my face after cleansing milk. I use Bioderma to lightly exfoliate my skin.

The great news is , you can purchase it in Egypt now , but exclusively at Transform beauty salon.

What Does Non-Comedogenic Mean Exactly?

This term frequently appears on product labels and is used by skin-care experts, but not always defined in simple, clear language. Here’s a quick explanation: If a product claims to be non-comedogenic it means that it shouldn’t clog pores or trigger acne — either by occluding the skin, blocking glands or irritating the hair follicle. The claim is not regulated by the F.D.A., however, and many companies do their own internal tests to determine whether a product should be considered comedogenic or not. (Some common known comedogenic ingredients are coconut oil and cocoa butter.) Typically, the fewer ingredients a product has, the easier it is to determine if it will cause any reactions.

2. Toning


How to Use Toner

What is Toner? Think of them as supplements — these thin liquids deliver an extra shot of nutrients, helping the other products in your regimen absorb better, while still balancing your complexion. Most experts say, consider toner to be optional: “It can be a good way to add in specific ingredients that you may not have in your other products or add another layer of skin-replenishment.” If you have the time and inclination, here are some hero ingredients to look for:

  • Alpha and beta hydroxy acids to gently remove dead skin cells that can clog pores, improve sun-damaged skin and minimize dullness.
  • Hyaluronic acid to boost hydration, seal in dewiness and plump skin to subtly treat fine lines.
  • Rose water and green tea to calm irritation and reduce redness with an anti-inflammatory effect.
  • Vitamin E and C to fight daily exposure to free radicals that can age your skin

Toners should be done after cleansing and before putting on anything else. The traditional application method is to saturate a cotton pad and pass it over your face. But, some would say : “You end up losing a lot of product.”

Tip: “Applying toner with clean hands is the most efficient. Just pour a few drops in your palm, then swipe it on.” Or if you prefer, you can pull apart a cotton pad “so it’s not so thick before putting toner on it. Most formulas can be used morning and night, but you might want to use those with exfoliating acids only at night or every other day.

The one I use at the moment is also by Swiss Prestige Cosmetics  


Intensely refreshing, this tonic lotion completes the cleansing routine and prepares the skin to fully benefit from the subsequent treatment. Packed with valuable natural botanical extracts bestowing moisturising, vitalising and softening properties, this tones the skin and revives the natural skin functions. Offers a silky-soft finish to the skin and brightens the complexion, leaving a feeling of pureness, freshness and comfort. Designed for all skin types.

Application : Morning and evening after the cleanser, soak a cotton pad with tonic lotion and sweep over skin of face and neck. Pat dry and follow with your favourite day or night treatment.

You can purchase it in Egypt now , but exclusively at Transform beauty salon.

3. Serum


Simply put, serums are powerful skin allies. Filled with concentrated doses of active ingredients, these elixirs can mitigate a number of issues, from dark spots to wrinkles. Even if you don’t have any specific issues, everyone still needs a general antioxidant serum in the morning to protect from daily aggressors. While there are “limitless options” for ingredients,lets single out some hardworking favorites. To handle specific issues, look for these products:

  • Hyaluronic acid to seal in hydration and strengthen the barrier function (the top layer of your skin) to prevent moisture loss.
  • Vitamin C to help brighten dull skin and decrease dark spots with continued use.
  • Retinol, vitamin B3, peptides to stimulate the production of collagen and elastin, proteins in the body that help prevent lines and skin sagging.
  • Colloidal sulfur, niacinamide to calm redness and irritation by decreasing inflammation, and improve acne with its antimicrobial effects.

Helpful Hints and Pointers

If you have multiple concerns, you might want to use multiple formulas. May be you will need to treat different areas with different products. Maybe you’ll use a vitamin C serum all over but then dab on [another] for hyper-pigmentation on just a few spots. Just run any combination by your dermatologist to avoid any potential reactions.

To save time, don’t try mixing a serum into your moisturizer. This lessens the ability of the serum to absorb effectively. Products should be applied one by one.

Not all serums are applied with the same frequency. I prefer antioxidants in the morning because they give you additional protection from the environment, and most of us don’t use enough sunscreen. Yet certain ingredients are best when slathered on at night. For example, Retinols are not sun-stable and will degrade if applied in daytime. Bottom line: Read the label instructions carefully.


My choice is :



The unique texture of this serum delivers a repairing concentrate that acts continuously on every key level of the skin for complete firmness. From the cutaneous tissue through to the surface the skin becomes plumper, its texture smoother and more refined. From day to day, the face is firmly re-contoured and glows with recaptured youth. Honey from the island of Ouessant and exclusive Royal Jelly.

Thanks to my friend , an amazing Hana Zahreldin for introducing me to it. This serum is available thought out all the Mazaya stores in Egypt.  

Also, there are some amazing courses where you can learn everything from skincare routine to Makeup application. Professional and 1 day Mazaya Academy courses, run by Hana Zahreldin. To find out more press here .

4. Moisturizing


The most basic function of a moisturizer is to hydrate and soften the skin. “Essentially, moisturizers assist in preventing water loss through the outer layers of skin,” Dr. Charles explains. They can also complement the naturally found protective oils and other building blocks within the skin, such as ceramides. This is one product that doctors recommend using year-round, for all skin types. Skin naturally loses the ability to retain moisture as we age and daily activities, such as washing, can strip natural hydrators from the surface.”

How to Pick a Moisturizer

Everyone needs moisture, but the texture of your moisturizer will differ depending on your skin type. Consider this your cheat-sheet:

The Difference Between a Day and Night Cream

Creams you apply in the morning are equipped to protect your skin from the environmental aggressors you’ll face when you leave the house—many contain antioxidants to minimize pollution-based free radicals and sunscreen to shield you from ultraviolet radiation. They typically have a lightweight consistency. Night creams, on the other hand, focus on repairing any damage you might have picked up with ingredients like retinol to speed cellular turnover and counteract dark spots. These creams also replenish moisture levels, which naturally dip in the evening, with emollients that often create a rich, thick texture.

Eye Creams, Explained

Can you survive without an eye cream? Absolutely. But, if you have specific concerns — like hyper-pigmentation, dryness or puffiness — you might want to try one. The skin around the eyes is quite thin and delicate, and more likely to react to irritating ingredients than other areas. Therefore, dermatologists typically recommend an eye cream that considers the potential sensitivity and has more tolerable concentrations of active ingredients.

For under-eye bags and inflammation, caffeine, peptides and hyaluronic acid can be soothing. Dark circles can be due to visible veins or actual discoloration common in darker skin tones. Look for brightening ingredients like vitamin C, kojic acid and niacinamide. Insider tip: Steer clear of strong retinols (which can sting and create redness) and fragrance, to avoid any eye irritation.   

My latest choice :

Day MoisturiserSPC alpine flowers,  Prevention range 


Day cream with a highly effective combination of the essential vitamins A and E as well as moisturizing and firming substances. The exclusive new Alpine Cellular Complex® from SPC, a combination of snow algae and organic edelweiss enriched with pure glacier water, freshens, invigorates and rejuvenates your skin on a lasting basis. No parabens

The moisture miracle, the exclusive new Alpine Cellular Complex® from SPC, a combination of snow algae and organic edelweiss enriched with pure glacier water, which your skin freshens, invigorates and rejuvenates, act the highly effective combination of the essential vitamins A and E moisturizing and firming.
For women looking for advanced face care products that improve skin quality, prevent the first signs of aging, optimize skin for the future and bring back a fresh and revitalized look.

You can purchase it in Egypt now , but exclusively at Transform beauty salon.

Night time Moisturiser : SPC alpine flowers Rejuvenation Repair Night Cream


Night cream with highly regenerative ingredients to prevent your skin from aging. The exclusive new Alpine Cellular Complex® from SPC with organic echinacea and a highly effective anti-wrinkle hexapeptide visibly reduces wrinkle depth and improves the elasticity of your skin. No parabens.

You can purchase it in Egypt now , but exclusively at Transform beauty salon.

Eye cream: SPC alpine flowers Rejuvenation Lift Eye Cream


Cream developed especially for the sensitive skin around your eyes.The exclusive new Alpine Cellular Complex® from SPC with organic echinacea and a highly effective anti-wrinkle hexapeptide visibly reduces wrinkle depth, improves the elasticity of your skin and prevents it from aging. No parabens, ophthalmologically tested.

Also available to purchase in Egypt, but exclusively at Transform beauty salon.

5. Sun protection

All of the experts we consulted unanimously agreed on one thing: that sunscreen is, hands down, the most crucial skin-care product. Daily and consistent sunscreen use helps to prevent the development of fine lines and wrinkles, textural imperfections, and changes in the appearance of pores over time. More importantly, daily sunscreen use can help to prevent the formation of certain skin cancers.To make it easy to remember, experts recommend using a daily moisturizer with a built-in broad spectrum SPF of at least 30.

Decoding Sunscreen Formulas

There’s a lot of debate over which sunscreens are best and safest for your complexion. You have two types of ingredients in formulas:

  • Chemical ingredients, such as oxybenzone and octinoxate, which are absorbed into your skin to counteract the damage from ultraviolet light


  • Lightweight, easy to apply and transparent on the skin.


  • Can irritate and cause reactions in those with sensitive skin.
  • Certain ingredients like oxybenzone have raised health concerns and carry a “high hazard” rating on the Environmental Working Group’s Skin Deep Cosmetic Database.
  • Physical ingredients, such as titanium dioxide and zinc oxide, that sit on top of your skin to deflect or prevent UV rays from entering your body.


  • Very little risk of irritation or health concerns.


  • Often leave a white or grayish tint on the skin, particularly in those with darker skin tones.

Insider tip: “I typically advocate the use of sunscreens that contain a combination of physical and chemical blocking components,” Dr. Charles says. “These will provide protection from both UVA and UVB rays, and typically do not create any visible residue.”  


This is an affordable daily moisturiser which offers you ultimate protection:

  • UVA Protection: PA++++: Hels protect skin from UVA rays, including long UVA rays, which reach deep within the skin and accelerate the process of skin ageing.
  • UVB protection: SPF 50 helps protect skin from UVB rays that trigger redness and damage the skin’s surface.
  • Anti-oxidant: Helps protect skin from external aggressors such as environmental pollution that weakens the skin’s ability to remain healthy.
  • Anti-dullness: With red algae extract and vitamin C to brighten skin for a more luminous complexion.

I like its feather-light, milk-to-water formula works really well and doesn’t leave my skin feeling parched. My makeup goes on smoothly and it keeps my skin feeling hydrated all day. I’m a big fan of this and it will most definitely be repurchasing. In fact I’ll go as far to say that this will now become my main day moisturiser for the foreseeable future.

Available in Body Shop store and online. 

Hope you find this article interesting. Also, in my next articles I want to write about sheet masks, face oils, special tools etc. Let me know if anything else you would like me to write about.

Lots of love, Samira xxx

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